Why the LCSM10 Matters to the Church
Language is not branding. It is spiritual and organizational architecture.​
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The way a church’s Values, Vision, and Mission are written shapes:
• What leaders prioritize
• What budgets protect
• Which ministries receive attention
• What culture is rewarded
• What behavior is tolerated
• What the congregation and the surrounding community ultimately experience
​If structure reinforces internal preservation, vitality declines over time.
If structure reinforces the mission Christ has given, health and impact increase.
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Mission clarity is not decorative.
It is embedded in how the church actually functions.
LCSM10 Built on Research.
Designed for Results.
Most vision and mission statements sound good.
Few are built to produce measurable outcomes.
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In 2018, Dr. Lucas set out to answer one question:
Does the way you write your
Vision and Mission statements
affect customer satisfaction? Yes.
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Later we applied this to the Church
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Does the way a church writes its
Vision and Mission statements
affect congregational health
and community impact? Yes.
The Original Science: ​
84 American service organizations ranked in the Fortune 500
168 mission and vision statements scored using a structured model
Mission statements showed a statistically significant positive correlation:râ‚›(82) = .390, p < 0.01
Vision statements also showed a significant positive correlation:râ‚›(82) = .344, p < 0.05
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The research demonstrated statistically significant positive relationships between structured mission and vision statements and customer satisfaction outcomes. When both statements reflected stronger customer focus, satisfaction scores increased.
As customer focus increased, satisfaction increased.
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As organizational statements were written with greater outward mission focus, measurable satisfaction increased.
Defending the Argument
​​After two academic dissertation defenses, the findings were publicly accepted.
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This research was the foundation for what later became the Lucas Customer Satisfaction Model 9 (2018).
​With the addition of the organizational alignment tools The model became the LCSM10 (2020).
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​​​​​​Who Would Benefit From Our Service
Senior leaders.
Boards.
Founders.
Executives responsible for direction and performance.
Not organizations looking for a slogan refresh.
Organizations ready to examine structure.